SA Designer Parfums Buys Jean Patou

Procter & Gamblehas shed one of its minor fragrance brands. British fragrance manufacturer and distributor SA Designer Parfums Ltd. has acquired the Jean Patou business from P&G. Terms of the deal were not disclosed.

“We will reaffirm the Jean Patou heritage and credentials across our global markets and reinforce its position as one of the world’s leading fragrance houses,” stated Dilesh Mehta, Designer Parfums managing director.

Designer Parfums plans to continue reproducing Jean Patou’s fragrances in line with original formulas, bottles, packaging and imagery. Designer Parfums is part of Shaneel Enterprises Group, which specializes in creating and developing luxury fragrances. Among Shaneel’s owned or licensed brands are Agent Provocateur, Jean Louis Scherrer, Aigner Parfums and Worth.

In September 2001, P&G signed a deal to buy the trademarks and licenses for the Jean Patou brand from Jean Patou SA.

The first Patou fragrances — Amour Amour, Que Sais-Je? And Adieu Sagesse — were launched in 1925. And the brand’s mainstay Joy was introduced in 1930.